Privacy policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.superarbor.io (the “Site”). We are committed to protecting your privacy and ensuring that you have control over the personal data collected through the Site. This includes explicit consent mechanisms for tracking technologies, such as cookies, pixels, and third-party analytics tools like Meta Pixel.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site. This includes tracking technologies like Meta Pixel, Google Analytics, and Microsoft Clarity.
  • Meta Pixel: A tool used to track actions taken on the Site, such as page views, clicks, and purchases, which is shared with Meta (Facebook) to help us provide targeted ads and measure the effectiveness of our marketing. You can learn more about Meta’s privacy practices here: https://www.facebook.com/business/help/363303621411154?id=818859032317965.
  • Microsoft Clarity: A tool we use to capture information about how users interact with the Site, including clicks, scrolls, and mouse movements. This helps us improve the user experience by analyzing how visitors engage with different elements of the website. You can learn more about Microsoft Clarity’s privacy practices at https://privacy.microsoft.com/en-us/privacystatement.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen for potential risk or fraud; and
  • Provide you with information or advertising relating to our products or services, in line with your preferences.

We use the Device Information that we collect to:

  • Improve and optimize the Site;
  • Screen for potential risk and fraud (particularly using your IP address);
  • Provide personalized content and targeted advertisements through services like Meta Pixel, Google Analytics, and Microsoft Clarity.

Consent for Tracking Technologies

Upon visiting the Site, you will be presented with a Cookie Consent Banner that provides you with the option to:

  • Accept All Cookies: This includes both essential and non-essential cookies used for advertising and analytics, including tools like Meta Pixel.
  • Reject Non-Essential Cookies: Only essential cookies required for the functioning of the website will be used.
  • Manage Preferences: Customize which cookies and tracking technologies you consent to, such as those used for marketing purposes.

You can change your cookie preferences or withdraw your consent at any time by revisiting the Cookie Settings link at the bottom of our website.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics and Microsoft Clarity to help us understand how customers use the Site and interact with it.

We also use Meta Pixel to collect data that is shared with Meta to serve personalized ads on Facebook and other Meta platforms. You can learn more about Meta’s privacy practices here: https://www.facebook.com/business/help/363303621411154?id=818859032317965.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the following links:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track (DNT) signal from your browser. However, you can manage your preferences for cookies and tracking technologies directly via our Cookie Consent Banner.

Your Rights

If you are a California or European resident, you have the following rights regarding your personal information:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Correct: Request that we update or correct any inaccurate information.
  • Right to Delete: Request that we delete your personal data, subject to certain legal obligations.
  • Right to Opt-Out: Opt-out of the sale of your personal data or targeted advertising.

To exercise these rights, please contact us at hello@superarbor.io.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@superarbor.io

Super Arbor
Palo Alto, CA 94036, United States